This paper and research was conducted over the course of 2 years. For this, I first had to conduct a preliminary research study that looked into the idea that alcohol television advertisements influenced underage drinking. Once I did enough research to determine that adolescents are cultivated to the images of drinking on TV, I found a way to combat the epidemic of underage drinking. I conducted my own study and used fear induced television advertisements to change adolescents’ perceptions of drinking. My survey was sent out to a group of high school kids and they were asked a series of questions to test their perceptions  before and after viewing fear-induced ads. My research and study was proved to be effective and successful.